Which Is Better Podcast or Blog?
Business owners who want to have an online presence face several difficult choices when it comes to marketing. One of these is whether to supplement their material with a blog or a podcast.
Both podcasts and blogs are influential in launching new enterprises. The issue you should ask isn’t whether a podcast or a blog is superior – it’s which media is best for you and your business, as you’ll discover in this article.
Keep on reading!
Risk And Benefits of Podcasting:
BENEFITS OF PODCASTING
1. Podcasts are friendly and easy to connect with:
Your podcast presenter or hosts give your company a human face. Podcasts pair a qualified representative from your firm with industry experts to discuss current issues and offer advice, typically with a sense of fun. You may also ask your audience what topics they would want you to discuss and any questions they would like answered.
2. Younger people love to listen to podcasts:
Building brand recognition among Millennials and Gen Z is possible with a fun and educational podcast.
3. The number of people listening to podcasts is steadily increasing:
Between 2019 and 2021, 20 million more people listened to a podcast at least once. During that period, the weekly listenership increased by 14 million.
4. Podcasts expand your audience’s reach:
People may listen to podcasts while driving, exercising, or washing the dishes. While reading a blog article, stopping and reading on a computer or mobile device is required.
https://www.prabhamedia.com/blog-vs-podcast-for-business/